Now’s the Time for A Business Tune-Up
Update your website: Make sure the information is current and uses business terms, not the words your industry uses. Ensure your contact information is easily found and is correct.Review your processes and systems: Analyze your metrics and your numbers. Find out what worked in 2014 and what didn’t work. Fix those that didn’t, improve those that did. Update the technology to run those systems if needed. Tune up that Capability Statement. Review and update. Make sure you have the correct contact information, key discriminators and most recent past performance or client list. Update your elevator pitch and business card.
Registrations: Make sure all of your registrations and certifications are accurate and updated. This is especially true for your federal registrations such as SAM.GOV and the SBA’s Small Business Dynamic Search database.
Review your relationships: Touch base with customers and vendors. Make sure they know you appreciate them.
Employee performance reviews: Make sure you evaluate how well your staff performed last year. You may need to replace the poor performers or provide the resources to upgrade their skills. This is a good time for company-wide training, especially sales and marketing.
Check out your competition: Make sure you know what they are up to and how you are different, and it isn’t because you provide good service, or take care of your clients or that you have been in business since 1431 B.C.
Client list: Update your client list, contract summaries and Past Performance files. Make sure you only have the most current information (nothing over three years old).
And finally: Update your annual reports and get ready for tax time with your accountant.